DIM Company Group builds high-quality, high-tech, consumer-oriented housing for different incomes. Every DIM facility is designed based on the needs and preferences of the future residents of that residential complex.
DIM: Новий Автограф
CLIENT
TASK
Make a promotional video for a new housing complex NOVIY AVTOHRAF (Ukr. “The new autograph”), with modern young couples as the target audience. This, most likely, isn’t their first home; they already have children and experience of living together.
SOLUTIONS
With cliché picture-perfect families dominating the real estate advertising, we decided to go the other way around and get on with the truth. We filmed an authentic imperfect family with an authentic imperfect dog (a golden retriever, with all due respect to this beautiful breed).
FIGURES
1
long promotional video
1
15-second pre-roll
5
6-second pre-rolls
PROJECT TEAM
16on9:
Brand leader: Mykyta Kazmiruk
Creative / Art Director: Arkadiy Pasichnyk
Producers: Dmytro Kovalenko, Illia Shelpuk, Tetiana Chaikovska
Director: Anastasia Milevska
Second director: Anastasia Sovyak-Krukovska
Copywriter: Olha Paholok, Anna Kalinina
Cameraman: Anton Borysenko
Sound: Andriy Borysenko
Gaffer: Kesha Zapotochny
Production designer: Anna Bondarenko
Directors: Tymofiy Chepurniy
Casting manager: Anastasia Kulak
Stylist: Daryna Novikova
Assistant stylist: Oleksandr Ostrovsky
Makeup artist: Oleksandra Zelenskaa
Location manager: Yuriy Rusnak
Focus Puller: Taras Khryshcheniuk
Editing: Ivan Semak, Saveliy Zhukov, Mykyta Bereh
Motion graphics: Vlad Khvyshchuk
Design: Roman Honcharenko
Equipment: Zodiac Film