OBERIG JEWELRY is a Ukrainian brand of premium jewelry. Every piece has a unique design playing with millennia-old symbols, those that are full of the power of nature and protect the owner of that piece of jewelry. Both ethnographers and historians are involved in designing every collection.
OBERIG JEWELRY: VIDEO ECOSYSTEM
OBERIG JEWELRY is a special brand, with their value proposition being symbols that are the core of every jewelry collection. Those symbols materialize beliefs and strength of thousands of generations of our ancestors.
That was something to emphasize in the brand’s communication, so that their customers could pick their jewelry pieces based on both the combination of classic and modern jewelry trends, and on deeper meaning.
Every piece of jewelry is skillfully crafted, which we also emphasized with super close-ups.
While there are many premium-class brands of jewelry, OBERIG is the one and only brand whose whole identity is entirely based on ancient symbols.
We researched the decision-making by the brand’s target audience and developed a strategy where we proposed to divide the brand’s content into three types:
- a manifesto — a promotional video explaining the essence of the brand and how it is different from the rest;
- product videos — close-ups of the crafting process of three jewelry pieces that have significant meaning for the brand’s story;
- a content pack —photos and videos of pieces from the new collection dedicated to the culture of Trypillia.
The brand acquired some depth and became easier to understand:
- the Manifesto shows that the brand puts great value in intergenerational continuity and in jewelry pieces becoming heirlooms protecting the entire family;
- the product videos emphasize the finest quality of jewelry pieces;
- the content pack is presenting their new collection on social media.