SOFTSERVE is a Ukrainian IT company working in software development and consultancy services; one of the global outsourcing leaders.
SOFTSERVE: HR
CLIENT
TASK
Boost the company’s HR image.
SOLUTIONS
- showing that working for the company is by no means toiling like a galley slave
- departure from the stereotypical IT corporate videos, myth busting
- vibrant stories of real people, uncensored and free of corporate bullshit
- front and center are people, bright and multifaceted personalities, whom the company provides with every opportunity of fulfilling their potential.
FIGURES
1
main promotional video
1
video cover for Facebook
9
video stories
28
video posts on Facebook / Instagram
300
thematic photos
PROJECT TEAM
SoftServe:
Zenik Pavliuk
Anna Solohub
Fedoriv Agency:
Brand leader: Valentyn Paniuta
Project manager: Anastasia Pashchenko
Motion designer: Yuriy Khomovskiy
16on9:
Creative producer: Mykyta Kazmiruk
Art director: Arkadiy Pasichnyk
Producer: Oleksiy Lysenko
Cameraman: Volodymyr Kalishchuk
Editing: Ivan Semak
Photo: Lana Andriushchenko
Style: Tetiana Shestiorkina
Makeup: Tetiana Nevelychuk
Sound: Andriy Borysenko
Color: Kostiantyn Lishchyna
Assistant: Serhiy Chepurniy