German automotive and aviation conglomerate and its eponymous brand that drives the world of premium and luxury-class automobiles and motorcycles, turning their driving experience into true pleasure.
BMW: iX
CLIENT
CHALLENGE
The BMW iX model represents a new evolutionary stage. Sustainable consumption and a mindful approach towards nature define a new era of technological advancement. We needed to present the all-new flagship model, the BMW iX, at an unmatched level, transforming it into an emotional show.
IDEA
BMW iX has become much closer to nature. We decided to draw visual analogies between the car and the perfect creation of nature – the human body. The choreography of the “INSHI” ballet expressed all the key advantages of the new BMW iX in motion. We created a multi-layered video with a unique atmosphere, visual metaphors, and the technical advantages of the model, allowing us to evoke the desired sensations of harmony with nature and futuristic comfort in the viewers.
Making of
RESUTLS
The video was used in the official presentation of the BMW iX in Ukraine. Additionally, it was posted on the official media and received 15 times more likes than other similar posts on that page.
We absolutely crushed every YouTube metric that the YouTube team gave us. To this day, Google uses this project as a case study for the Google TrueView for action, or YouTube for Performance, team.
–Andrew Cain, Former Head of Digital Marketing for Libratone
TEAM
Client
AVT Bavaria Kyiv
Dmytro Mykhailov
Валентина Ткаленко
INSHI ballet
Manager: Anna Lodygina
Artist: Mykhailo Makarov, Alessa Choy
16×9 Video Content Agency
Brand leader: Nikita Kazmiruk
Director: Nikita Kazmiruk
Concept: Vova Kalischuk
Art director: Arkadij Pasechnik
Producer: Ilya Shelpuk
Line producer: Anya Bondarenko
Assistant producer: Lora Arkhypenko
Copywriter: Slava Goncharuk
Storyboard: Valeria Kalishchuk
DoP: Sasha Liubensky
Focuspuller: Vova Ivanusa
1AC: Eugene Filatov
Crane: Filmotechnic, Kotlar Roman, Lapiga Anton, Dima Terentiy
Gaffer: Yurii Rybchenko
Key grip: Ruslan Scherbak
Chief Electrician: Roman Kriuchko
Light technician: Evgen Patsiora
Remote: Oleg Bezbah
Makeup & Hair: Julia Volynskaya
Art dep assistant: Vitalii Sidoi, Sergii Chepurnyi
Playback: Polina Semak
Film Editor: Polina Semak
Colorist: Anri Adler
Motion design: Roman Goncharenko
Motion graphics: Vlad Khvischuk
Sound producer: Andrew Kozubovski
Backstage: Diana Vidloga
Rental
ZODIACfilm