MacPaw is a Ukrainian IT company developing software for MacOS.
MACPAW: SETAPP
CLIENT
PRODUCT
SetApp is a sort of a single developer’s personal AppStore, where people can buy subscription to the most powerful software for a monthly fee of USD 9.99.
TASK
Make videos focused on the world’s most competitive market (the US) and the world’s pickiest and most distrustful audience (computer geeks).
SOLUTION
- explain the features of software from the SetApp subscription plan
- develop a specific mascot for each program, representing its functions
PROJECT TEAM
MacPaw:
Yaroslav Stepanenko
Pavlo Pedenko
16on9:
Creative director: Dima Hal
Idea: Volodymyr Kalishchuk
Producer: Illia Shelpuk
Screenplay: Andriy Mishchenko, Jane Palash, Dima Hal, Misha Berevo
Director: Pavlo Ostrikov, Dima Gal
Line producer: Khrystyna Shakhrai
DoP: Sasha Lubensky
Art Director: Daria Rubinstein
Art assistant: Oles Makukhin
1AD: Novrukh Nikmet
Gafer: Vladyslav Kharkhorin, Yevhen Kosobutskiy
1AC: Oleksandr Polioviy
Art Department: Aleksiy Panteleichuk, Artem Seliverstov
Style: Alina Kozhukhar
Make-up: Yulia Volynska
Editing: Ivan Semak
SS: Kostiantyn Lishchyna
3D: Oleksandr Botanik
Peckshot: Oleksiy Lysenko
Sound design: Andriy Borysenko
Sound on site: Danylo Antoniuk
Actors: Mark Sergeievych, Artur Sumara, Stas Yabluchniy, Oleksandr Polioviy, Iweze George Seun Jr.