OBERIG JEWELRY is a Ukrainian brand of premium jewelry. Every piece has a unique design playing with millennia-old symbols, those that are full of the power of nature and protect the owner of that piece of jewelry. Both ethnographers and historians are involved in designing every collection.
OBERIG JEWELRY: PRODUCT LINE
OBERIG Jewelry: Product Line / Kolovorot
CLIENT
PROBLEM
The brand’s inner workings and their communication with the market are two different things. Customers don’t really understand the brand’s depth and symbolism.
TASKS
Our challenges were as follows:
- show OBERIG (Ukr. “Protective charm”) is really like
- learn how to broadcast the brand’s stories
- every story has to demonstrate the presence of imperceptible forces
- harmonize the brand’s inscape with their representation via communication channels
- fill the perfectly crafted form with comprehensible content
- introduce new convincing evidence for naysayers.
SOLUTIONS
Hands of a master craftsman make every piece of jewelry really unique. A picture is worth a thousand words, so, having seen the very special aesthetics of the crafting process, we decided to convey that remarkable experience to our viewers.
OBERIG Jewelry: Product Line / Baba
OBERIG Jewelry: Product Line / Vsesvit V Tobi
OBERIG Jewelry: Product Line / Derevo Zhyttia
FIGURES
4
product videos
4
teasers to product videos
7
video loops for screens at the boutique
19
posts on social media
62
Instagram stories
1
video cover for Facebook
PROJECT TEAM
OBERIG JEWELRY:
Tetiana Kondratiuk
Natalia Senchylo
Kateryna Blyzniuk
Svitlana Lazoriak
16on9:
Art director: Arkadiy Pasichnyk
Producer: Illia Shelpuk
Cameraman: Volodymyr Kalishchuk
Screenplay: Anna Kalinina
Lighting assistant: Serhiy Chepurniy
Motion: Vlad Khvishchuk