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CASES Youtube launch AVON: BEAUTY OUTSIDE THE BOX. HER STORY / Se.5

AVON: BEAUTY OUTSIDE THE BOX. HER STORY / Se.5

CLIENT

Avon Cosmetics is a leading global beauty company operating in the direct sales system.

TASK

Lately, the genre of interview has been on the rise.

Andre Tan was appointed as AVON’s chief interviewer, with his in-studio guests being prominent Ukrainian women. The discussions revolve around family, jobs, things that get them unsettled or excited. The main question is, what is a modern Ukrainian woman like and what are her dreams?

END PRODUCT

8

episodes in season 1

8

teasers

PROJECT TEAM

Director: Olha Chernykh, Maryna Brodovska

Art director: Ivan Semak

Copywriter: Anna Kalinina

Producer: Dmytro Kovalenko

Cameraman: Volodymyr Kalischuk

Second cameraman: Vitaliy Tovchyha

Sound: Andriy Kozubovsky

Makeup artist: Oleksandra Zelenska

Editing: Polina Semak, Ivan Semak

Motion graphics: Vlad Khvishchuk

Designer: Roman Honcharenko