SOFTSERVE is a Ukrainian IT company working in software development and consultancy services.
People working at SoftServe tend to shut themselves up in their departments and don’t connect with their company on a personal level. They only think of themselves as part of the project they are working on.
Most employees lack knowledge of all the fields of their company’s work, while in a perfect world, they could act as brand ambassadors and recruit their acquaintances.
Few people understand that SoftServe is a way cooler employer than most competitors, as the range of functional responsibilities at any given position is more diverse than that of competitors.
Let everyone know that SoftServe offers the same career opportunities as their competitors, yet their job descriptions are more interesting.
Consistent communication through social media with nontrivial presentation of real individuals speaking about jobs at SoftServe and their differences from those of competitors.
18 stories (9 Ukrainians, 3 Americans, 3 Polacks, 3 Bulgarians), with video posts created around each story.
The content pack’s moods:
- relatable humor;
- insights for peers in the industry;
- outspokenness and self-irony.
videos for Facebook posts
stickers for Telegram
gifs for giphy.com
video cover for Facebook
Director: Arkadiy Pasichnyk
Producer: Illia Shelpuk
Cameraman: Volodymyr Kalishchuk, Alina Homan
Sound technician: Andriy Borysenko
Lighting assistant: Serhiy Chepurniy
Photographer: Lana Andriushchenko
Stylist: Sonia Mukharska
Illustrations: Valeria Kalishchuk
Editing: Polina Semak
Color correction: Kostiantyn Lishchyna
Sound engineer: Andriy Borysenko