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CLIENT

LOGITY is a freight exchange with their HQ in Kharkiv and their trucks and deliveries in the USA.

TASKS

  • HR branding
  • improve the quality of resumes coming in response to job postings
  • shape the applicants’ expectations
  • shape a comprehensive and adequate corporate image

SOLUTIONS

Filming HR promotional videos for our client, depicting their real-life work and specific achievements.

Instead of trying to lure the prospective candidates with promises of a radiant future and sweet corporate reality, we offer to watch a video interview with a former ATB (one of Ukraine’s largest retail networks) who had been deep in debt (while having a wife and a young child) when he came to work for our client, and was able to afford Audi R57 (in cash) after just one year.

FIGURES

1

promotional video

10

video stories

43

video posts for social media

24

photos

PROJECT TEAM

LOGITY:

Oleksandr Nahaiev, Pavlo Kobzar, Amazasp Manukyan

FEDORIV AGENCY:

Brand leader: Valentyn Paniuta
Copywriter: Anna Kashcheeva
Project manager: Nastia Melezhyk
Production manager: Yura Shedenko
Strategists: Yevhen Havrilichenko, Anastasia Stratovych, Maksym Iliukhin
Designers: Leonid Tatarinov, Andriy Sokolov
Motion designer: Yura Khomovskiy
Printing works: Dmytro Rastvortsev

16on9:

Creative producer: Arkadiy Pasichnyk
Director: Mykyta Kazmiruk
Cameramen: Volodymyr Kalishchuk, Alina Homan
Sound: Andriy Borysenko
Editing: Ivan Semak
Style: Sonia Mukharska
Producer: Anna Bondarenko
Photo: Lana Andrushchenko
Color: Kostiantyn Lishchyna
Animation: Denys Kuznetsov