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CASES Product video DIM: Lucky Land

DIM: Lucky Land


DIM Company Group builds high-quality, high-tech, consumer-oriented housing for different incomes. Every DIM facility is designed based on the needs and preferences of the future residents of that residential complex.


Engage young couples who are just getting used to making adult decisions like, for instance, buying their first apartment.


Having discarded the idea of depicting picture-perfect relations, we decided to show life as it is, with quarrels and reconciliations, having fun and throwing insults, crazy dancing, and fencing with leeks at a supermarket. Our characters are far from being shiny and polished, they are living people and act like ones.

For all their outward ease, they make a number of important decisions, like moving in together, then moving into their own apartment, adopting a dog and sharing responsibilities of taking care of their pet. In the final, we see how they decided to start a family and are expecting.



main promo video


15-second pre-rolls


6-second pre-rolls


Brand leader: Mykyta Kazmiruk
Creative / art director: Arkadiy Pasichnyk
Producers: Dmytro Kovalenko, Illia Shelpuk, Tetiana Chaikovska
Director: Anastasia Milevska
Second director: Anastasia Sovyak-Krukovska
Copywriter: Olha Pahalok, Anna Kalinina
Cameraman: Anton Borysenko
Sound: Andriy Borysenko
Gaffer: Kesha Zapotochny
Production designer: Anna Bondarenko
Directors: Tymofiy Chepurniy
Casting manager: Anastasia Kulak
Stylist: Daryna Novikova
Assistant stylist: Oleksandr Ostrovsky
Makeup artist: Oleksandra Zelenskaya
Actors: Daria Palahniuk, Andriy Fedorchuk
Location manager: Yuriy Rusnak
Focus Puller: Taras Khryshcheniuk
Editing: Mykyta Bereh
Motion graphics: Vlad Khvishchuk
Color: Kostiantyn Lishchyna
Design: Roman Honcharenko
Equipment: Zodiac Film