Avon Cosmetics is a leading global beauty company operating in the direct sales system.
AVON: BEAUTY OUTSIDE THE BOX. DREAMS COME TRUE / Se.4
CLIENT
TASKS
About 80% of Ukrainian women are lacking basic knowledge of cosmetology and make-up. AVON Ukraine seeks to rectify the situation by developing their channel on YouTube.
SOLUTIONS
In Dreams Come True, which is season 4 of BEAUTY OUTSIDE THE BOX, we focused on fulfilling the long-nourished dreams of our participants:
- We helped Katia from Kyiv to regain self-confidence and rapidly go from stay-at-home mom on maternity leave to a professional fitness instructor;
- Facilitated a workshop with a fashion photographer Sonia Plakydiuk for Nadia from Lviv, and then helped her make her first independent studio photo session.
All the while our experts (Andre Tan, Tetiana Chernyshova. Anastasia Novikova and Oleksandr Kodak) offered the participants advice on style, makeup, and skincare.
END PRODUCT
8
episodes in season 4
30000
followers
250000
average number of views for each episode
PROJECT TEAM
Brand leader: Mykyta Kazmiruk
Art director: Ivan Semak
Screenwriter: Ekaterina Shevchenko, Serhiy Yakunin
Producer: Yuriy Rusnak
Cameraman: Vlad Sulyma
Editing: Saveliy Zhukov
Motion graphics: Vlad Khvishchuk
Rental: Garage, Oleksandr Konoval