Avon Cosmetics is a leading global beauty company operating in the direct sales system.
AVON: BEAUTY OUTSIDE THE BOX. INSTASTYLE / Se.3
CLIENT
TASKS
Studies show that about 80% of Ukrainian women are lacking basic knowledge of cosmetology and make-up. AVON Ukraine seeks to rectify the situation by developing their channel on YouTube.
SOLUTIONS
In season 3, InstaStyle, we teach our cast members to behave like bloggers on Instagram:
- fashion expert Andre Tan told all about the perfect outfit compilation, selecting clothes by body type, and that one can be fashionable while shopping second-hand;
- Oleksandr Kodak, the project’s makeup expert, instructed the participants on creating Instagram visuals;
- While bloggers Alina Frendiy and Lisa Krasnova shared the subtleties of taking good Instagram photos.
FIGURES
8
episodes in season 3
30000
followers
250000
average number of views for each episode
PROJECT TEAM
Brand leader: Mykyta Kazmiruk, Veronika Dukelska
Art director: Arkadiy Pasichnyk
Screenwriter: Ekaterina Shevchenko, Serhiy Yakunin
Producer: Yuriy Rusnak
Cameraman: Vlad Sulyma
Editing: Saveliy Zhukov
Motion graphics: Vlad Khvyshchuk
Rental: Garage, Oleksandr Konoval