DIM Company Group builds high-quality, high-tech, consumer-oriented housing for different incomes. Every DIM facility is designed based on the needs and preferences of the future residents of that residential complex.
CASES Сontent for smm DIM: VIDEO ECOSYSTEM
DIM: VIDEO ECOSYSTEM
We set ourselves several tasks:
- spread the word about the new housing complex with both apartments and commercial real estate for sale;
- form a holistic and reliable connection of said housing complex with DIM Company Group, as that company is a relatively new one and doesn’t have a lot of completed apartment buildings on their record yet;
- reaffirm the developers quality control principle “as if we were to live in that house ourselves”.
Having developed a content strategy within “Here is where we’ll live” platform, we decided to film three types of videos:
- promotional videos about the rational advantages of each housing complex (for the sales department);
- emotional promotion for each housing complex:
- Vlog postings on YouTube with a young couple finishing interior works in their apartment in a new building, with cuts to expert commentaries and news from the construction sites for every housing complex.
Promotional videos were adapted for different platforms, including:
- YouTube (pre-rolls and full-length videos);
- screens at the sales departments.
content directions: promotional videos, informative videos, YouTube shows
promotional videos for five housing complexes
series of YouTube shows