OBERIG JEWELRY is a Ukrainian brand of premium jewelry. Every piece has a unique design playing with millennia-old symbols, those that are full of the power of nature and protect the owner of that piece of jewelry (OBERIG means “Protective charm” in Ukrainian). Both ethnographers and historians are involved in designing every collection.
OBERIG JEWELRY: Trypillia Collection
CLIENT
TASKS
Produce a set of en plein air photos and videos for the client’s social media in anticipation of a new Trypillian culture themed collection, with its central piece styled after Trypilska Baba (a Trypillian era figurine of a female).
SOLUTIONS
Crafted a universe with authentic, real people living in harmony with nature. We decided to deviate from a typical lookbook showcasing the product, and did our best to communicate the mood and lifestyle in harmony with nature, one’s family and kindred.
In those pictures and videos, it’s not the Jewelry pieces that are center-stage, it’s the people and their interaction with both one another and the nature.
FIGURES
8
videos for Instagram
50
airbrushed magazine-quality photos
50
video stories for Instagram
PROJECT TEAM
OBERIG JEWELRY:
Tetiana Kondratiuk
Natalia Senchylo
Kateryna Blyzniuk
Svitlana Lazoriak
16on9:
Art director: Arkadiy Pasichnyk
Producer: Illia Shelpuk
Cameraman: Volodymyr Kalishchuk
Photographer: Anatoliy Kasian
Producer: Anna Bondarenko
Make-up: Oleksandraa Zelenska
Style: Sonia Mukharska, Sasha Tsurkan
Engineer: Taras Kalishchuk
Assistance: Serhiy Chepurniy, Tymofiy Chepurniy
Actors: Alina Uhodnikova, Artem Uhodnikov, Milana Uhodnikova