Avon Cosmetics is a leading global beauty company operating in the direct sales system.
AVON: BEAUTY OUTSIDE THE BOX. REBOOT / Se.2
CLIENT
TASKS
About 80% of Ukrainian women are lacking basic knowledge of cosmetology and make-up. AVON Ukraine seeks to rectify the situation by developing their channel on YouTube.
SOLUTIONS
Our BEAUTY OUTSIDE THE BOX project is an educational show featuring experts who teach women how to:
- do their own makeup
- do skincare at home
- eat healthy
- stay fit
- switch between clothing styles depending on their body type and occasion
- style and dye their hair
In season 2, Reboot, we reinforced the following points:
- more dynamic in each episode
- less people in the frame
- engaged the audience in the comment section
- clear and simple explanations and demonstration
- cuts to onstage and backstage
- fast and timely editing as scheduled
END PRODUCT
13
episodes in season 2
30000
followers
250000
average number of views for each episode
PROJECT TEAM
Brand leader: Mykyta Kazmiruk, Veronika Dukelska
Art director: Arkadiy Pasichnyk
Screenwriter: Ekaterina Shevchenko, Serhiy Yakunin
Producer: Yuriy Rusnak
Cameraman: Vlad Sulyma
Editing: Saveliy Zhukov
Motion graphics: Vlad Khvyshchuk
Rental: Garage, Oleksandr Konoval