Avon Cosmetics is a leading global beauty company operating in the direct sales system.
AVON: BEAUTY OUTSIDE THE BOX / Se.1
CLIENT
TASKS
About 80% of Ukrainian women are lacking basic knowledge of cosmetology and make-up. AVON Ukraine seeks to rectify the situation by developing their channel on YouTube.
SOLUTIONS
Our BEAUTY OUTSIDE THE BOX project is an educational show featuring experts, offering Ukrainian women simple and effective basic method on:
- makeup
- cosmetology
- nutrition / fitness
- psychology
- style
- hair styling and dyeing
FIGURES
250000
average number of views for each episode
30000
new followers at the end of the season
10
episodes in season 1
PROJECT TEAM
Brand leader: Mykyta Kazmiruk, Veronika Dukelska
Art director: Arkadiy Pasichnyk
Screenwriter: Ekaterina Shevchenko, Serhiy Yakunin
Producer: Yuriy Rusnak
Cameraman: Vlad Sulyma
Editing: Saveliy Zhukov
Motion graphics: Vlad Khvyshchuk
Rental: Garage, Oleksandr Konoval